Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your dog:

OPTIMUM WEIGHT – Our formula provides the best balance between protein, fat and carbs, helping your dog maintain the weight that is just right for him or her. Not only that, but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

CALMING PROPERTIES – URBAN CHOICE is enriched with a unique variety of ingredients, including chamomile, passion fruit, S3D, probiotic bacteria and more. Improving the ability of your dog’s body to cope with the hectic pace of city life and help maintain an inner feeling of calmness.

DELICATE PAWS – In our formula, there is a unique combination of 150 mg/kg  of zinc, omega 3 and omega 6 essential fatty acids, turmeric, spirulina and additional medicinal herbs. Together, this combination gives your dog the perfect nutrition for their skin. Reducing skin irritation and helping reduce the wear and tear of their paw pads. As an added bonus, this calculated formula supports the aging processes of the skin and keeps their coat shiny and healthy.

With URBAN CHOICE you can rest assured that you are giving your dog the perfect combination of everything he or she needs to handle the hustle and bustle of city life.

You can rest assured that you are giving your dog exactly what they need and deserve!

Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your cat:

OPTIMUM WEIGHT – Our formula provides the best balance between protein, fat, and carbs, helping your cat maintain the weight that is just right for him or her. Not only that but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

CALMING PROPERTIES – The URBAN CHOICE formula is enriched with a variety of unique ingredients, including chamomile, passion fruit, SD3, probiotic bacteria, and more. Assisting your cat’s body to cope with the city’s hectic pace whilst maintaining an overall feeling of calmness.

HAIRBALL CONTROL – URBAN CHOICE cat food, contains a component that utilizes a unique absorbent mechanism helping to reduce intestinal hairballs. In addition, the formula includes zinc and essential omega 3 and 6 fatty acids, which are important for maintaining a healthy coat and helps reduce shedding.

With URBAN CHOICE you can rest assured that you’re giving your city kitty exactly what she or he needs and deserves!

SPOONFULS OF LOVE. PACKED WITH GOODNESS.
FOR CITY DOGS WHO DESERVE MORE.

Urban Choice Pâté was made for dog parents who want the very best — without compromise. It’s smooth, rich, and seriously delicious, but it’s also packed with everything your dog needs: fresh meat, fruits and veggies, zinc, and linseed oil to help their skin and coat shine.

We kept it clean — no artificial colors, no preservatives — just wholesome, honest ingredients your dog will love.
And yes, it’s as good as it sounds.

Crafted for taste. Designed for urban lifestyle.

ONLY THE BEST FOR YOUR CITY CAT

Crafted for cats who thrive in the rhythm of city life, URBAN CHOICE wet food offers a refined selection of textures and recipes to suit their unique lifestyle.

From smooth mousses to delicate fillets in soft jelly — each portion is enriched with natural ingredients, supporting everyday well-being with taste and care.

Because even city cats follow their instincts.

*Canned URBAN CHOICE cat products are designed to be complementary food sources and should not be fed exclusively.

THE TASTIEST AND MOST STYLISH TREAT YOUR DOG CAN GET.

Urban Choice Bakery isn’t just another line of dog treats — it’s a celebration of flavor, fun, and function. Inspired by real human pastries, each chew is designed to look like your favorite guilty pleasure, while being perfectly tailored to support your dog’s well-being.

From sesame-topped bourekas to pretzels, mini donuts, and croissants — every treat is made to turn heads and wag tails.

Because your city dog deserves more than just a treat — they deserve a lifestyle.