Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your dog:

OPTIMUM WEIGHT – Our formula provides the best balance between protein, fat and carbs, helping your dog maintain the weight that is just right for him or her. Not only that, but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

CALMING PROPERTIES – URBAN CHOICE is enriched with a unique variety of ingredients, including chamomile, passion fruit, S3D, probiotic bacteria and more. Improving the ability of your dog’s body to cope with the hectic pace of city life and help maintain an inner feeling of calmness.

DELICATE PAWS – In our formula, there is a unique combination of 150 mg/kg  of zinc, omega 3 and omega 6 essential fatty acids, turmeric, spirulina and additional medicinal herbs. Together, this combination gives your dog the perfect nutrition for their skin. Reducing skin irritation and helping reduce the wear and tear of their paw pads. As an added bonus, this calculated formula supports the aging processes of the skin and keeps their coat shiny and healthy.

With URBAN CHOICE you can rest assured that you are giving your dog the perfect combination of everything he or she needs to handle the hustle and bustle of city life.

You can rest assured that you are giving your dog exactly what they need and deserve!

Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your cat:

OPTIMUM WEIGHT – Our formula provides the best balance between protein, fat, and carbs, helping your cat maintain the weight that is just right for him or her. Not only that but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

CALMING PROPERTIES – The URBAN CHOICE formula is enriched with a variety of unique ingredients, including chamomile, passion fruit, SD3, probiotic bacteria, and more. Assisting your cat’s body to cope with the city’s hectic pace whilst maintaining an overall feeling of calmness.

HAIRBALL CONTROL – URBAN CHOICE cat food, contains a component that utilizes a unique absorbent mechanism helping to reduce intestinal hairballs. In addition, the formula includes zinc and essential omega 3 and 6 fatty acids, which are important for maintaining a healthy coat and helps reduce shedding.

With URBAN CHOICE you can rest assured that you’re giving your city kitty exactly what she or he needs and deserves!

URBAN CHOICE complete canned delicacies are compatible with the nutritional needs of your city dog. They contain a single source (mono-protein) of meat and vegetables in addition to zinc, prebiotics and flaxseed oil.

The products are made exclusively with high-quality natural ingredients and have no artificial colors or preservatives.

With URBAN CHOICE delicacies, you can rest assured that you’re providing your city dog the yummiest and best food he can get.

URBAN CHOICE complementary canned delicacies are designed with the nutritional needs of your city kitty in mind. Available in two exquisite presentations: fillet or pâté, this series of delicacies contains a wide variety of meats and vegetables essential to your cat’s health.

The products are made exclusively with high-quality natural ingredients and have no artificial colors or preservatives. With URBAN CHOICE delicacies, you can rest assured that you’re providing your city cat with the tastiest and healthiest treat he can get.

*Canned URBAN CHOICE cat products are designed to be complementary food sources and should not be fed exclusively.

URBAN CHOICE dog treats are a wonderful additional daily snack for your urban dog.

Compatible with his or her URBAN CHOICE meal plan, these yummy treats compliment your dog’s nutritional needs in the best way possible. All of URBAN CHOICE’s treats contain superfoods which gives your dog way more than just a snack, but also contributes to healthy lifestyle.

With URBAN CHOICE treats you give your city dog the best mouthwatering snacks and contribute to his or her health in the best way possible.

URBAN CHOICE  Stews of the Day are complementary foods for dogs of all ages. These products are compatible with the nutritional needs of your city dog and are recommended as a pampering treat.

The stews are grain free and are made with quality ingredients including spirulina.

With URBAN CHOICE Stews of the Day you can rest assured that you’re providing your city dog with the yummiest treat he can get.

Feline hairballs are common among indoor cats, especially those with long hair.

Cats are extremely concerned with their cleanliness and grooming is a regular part of their daily routine. As a result of repetitive grooming they tend to swallow fur which is not digested and can cause irritation and discomfort.

Sometimes undigested fur accumulates in the intestine and becomes a clump referred to as a trichobezoar or a hairball. Most often cats manage to expel these repulsive clumps by vomiting; However, they can occasionally become stuck causing intestinal blockage.

In order to help our furry city cat deal with hairball disorders, we recommend treating him to some of our URBAN CHOICE malt paste.

It tastes great and contains special malt extract and dietary fiber which can contribute to reduction of hairball issues.