Privacy Policy
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A. General
1. Biopet Ltd. (hereinafter: “Biopet” or “the Company”) respects the privacy of its customers, including users who access websites owned and operated by it: www.biopet.co.il, www.bonzo.co.il, www.la-cat.co.il, www.theurbanchoice.com, and www.biopetex.com, as well as users of the various services offered through these platforms (collectively referred to as “the Users” or “the User”), including members of the Biopet Customer Club and other company platforms such as the mobile applications operated by Biopet (hereinafter: “the Website(s)”, “the Club”, and “the Applications”, respectively, and collectively: “the Digital Interfaces”).
2. The purpose of this Privacy Policy is to describe, among other things, how the Company uses information provided by users while browsing or using the websites and applications, when registering for the customer club and/or subscribing to newsletters, and/or when making purchases or placing orders via the websites, the applications, or in physical stores. It also describes how information is collected in the course of campaigns, promotions, and benefits, and how users engage with content displayed through the websites, the club, newsletters, and other promotions and campaigns.
3. The terms of this Privacy Policy form an integral part of the websites’ Terms of Use. The Company may amend this Privacy Policy from time to time to reflect technological, business, legal, or regulatory changes. Such updates will be published in this document, which will be available in its most recent version on the websites. Your continued use of the websites and the Digital Interfaces constitutes your consent to the most updated version of this Privacy Policy, including any amendments made from time to time. Therefore, the company recommends reviewing this policy periodically.
4. All terms and definitions used in this Privacy Policy shall have the same meaning ascribed to them in the Terms of Use, unless the context requires otherwise.
5. Use of the websites is conditional upon your agreement to this policy, the Terms of Use, and the Site Regulations. By browsing or using the Websites and/or by providing any information to Biopet through the websites, the user confirms that they have read these terms and agree to be bound by them.
B. Provision of Information
6. Biopet may collect and store any information about Website Users that is provided by them or collected by Biopet as a result of, or in connection with, their use of the Websites and Interfaces, as detailed in this Policy.
7. Some of the services and/or benefits offered through the Websites, the Interfaces, and/or through various social media platforms (such as Facebook, Instagram, and WhatsApp – collectively: “Social Media Platforms”), and/or through the customer club, online or in-store purchases, newsletter registration, or participation in certain promotions and campaigns, may require the submission of personal information such as name, address, contact details, including phone number and email address. It is clarified that the user is not legally required to provide such information, and providing it is voluntary and subject to the user’s freely given consent. However, in some cases, providing certain details is necessary in order to access or use specific services or benefits. For example, without providing an email address, you may not be able to receive the company’s newsletter or join its customer club (and consequently may not be eligible for associated benefits) (collectively: “Providing the Information”). In addition to the information actively provided by the User during use of the websites, interfaces, or club, the Company may also collect information such as IP address, usage data, device data, geolocation information and other technical identifiers.
8. The User hereby acknowledges and agrees that any information provided and/or collected about them in the course of their interaction with the Company and/or through use of the websites, Digital interfaces, or Customer Club (hereinafter: “the Data”) will be stored in the Company’s databases.
9. The user is aware and acknowledges that they are under no legal obligation to provide the information and that doing so is voluntary and based on their freely given consent, for the purpose of receiving the Company’s services.
10. When using the websites and the Digital interfaces and/or contacting the company, the user may choose to communicate via social media or other third-party services. Any such interaction will be at the user’s discretion and sole responsibility. It is clarified that using these channels may direct the user away from the company’s websites to external sites operated by third parties, which are subject to the privacy policies and terms of use of those third parties. From that point onward, Biopet and its affiliates have no control over, and bear no responsibility for, the use or processing of the user’s data by such third parties.
11. The user declares and undertakes that all information provided and/or updated on the websites and on the Digital interfaces is true, accurate, and complete, and that it was provided in their own name and on their own behalf, unless expressly authorized to do so for another person. The information provided by the user (even as a guest, without registration) as well as information accumulated about the user and their activity on the websites and interfaces, will be stored in the company’s database described above and used in accordance with the purposes set forth in Section C below, this Privacy Policy, and applicable law.
C. Purposes and Use of Information
12. The Company may collect and use information provided by the user during any interaction with the websites and the Digital interfaces (even if incomplete, such as filling out a form that was not submitted), as well as information accumulated about the User, including during website and interface usage as described in Section 7 above. Such information may be used to operate, manage, enhance, improve, or modify the websites (including customizing the content displayed to each user), and to provide the services and content offered to users – whether individually, collectively, or to specific user segments. The information may also be used for the maintenance and improvement of the websites and their content, for fraud prevention, operation, security, Data security, detection of fraudulent or other unlawful activity, and for conducting satisfaction surveys regarding the company’s promotions and/or services – whether by the company, its representatives, or business partners. Additionally, and in accordance with the purposes of the database, the Company may use the data for marketing, commercial, and statistical purposes and may share non-identifiable statistical data with third parties, including advertisers, subject to this Privacy Policy. Any statistical information shared with third parties will not personally identify the user.
13. Specifically with respect to location data, the websites and the Digital interfaces may include or utilize location-based technologies (such as GPS) to identify the user’s location while using the websites and interfaces. This is intended to assist users in finding nearby stores and to improve the overall service and user experience. This service is based on Google Maps and depends on the browser settings. Users are not required to enable location collection and may check their browser settings to allow or block such functionality.
14. The Company may also use information received from the User and/or information collected about the user to manage and improve customer relations, personalize browsing experiences, provide offers and updates, operate the customer club, send newsletters (subject to the user’s consent), and contact the user when necessary.
15. The Company may send operational messages, notifications, and updates through various channels, including email or SMS.
16. Without derogating from the above, and subject to the User’s consent to receive direct marketing and promotional communications, the company may from time to time send the user – via email or other means of communication (including phone, fax, SMS, or automated systems) – information about its services, marketing or promotional materials, its own products, and benefits offered by it (including offers for third-party products). Such communications may include personalized content based on data segmentation and analysis or any other lawful use. The user may withdraw consent and unsubscribe at any time, as detailed at the end of this Policy or by clicking the “unsubscribe” button at the bottom of the message, or by replying with the word “unsubscribe.” The receipt of such messages shall not be deemed a breach of the User’s privacy nor entitle the User to any remedy or compensation.
D. Use of Cookies
17. The User is informed that the website uses cookies and similar tracking technologies (“Cookies”) for its ongoing and proper operation, for securing data and information provided by users, and for statistical, analytical, and commercial purposes. Cookies are used to collect statistical data on website usage, verify details, improve user experience by customizing the website to the user’s preferences, facilitate navigation, tailor product recommendations and advertisements (including on other websites), and for information-security purposes.
18. Cookies are text files created by the user’s browser upon instructions from the company’s servers. Some cookies expire when the browser is closed, while others are stored on the user’s device. Cookies may contain various data (see Section 7 above) such as pages visited, IP address, time spent on the website, referral source, sections viewed, and user preferences. Cookies may also store browsing patterns across other websites, including visited pages and actions taken. The information stored in cookies is encrypted, and the company takes measures to ensure that only its servers or authorized parties can read and interpret such data.
19. The Website may also use third-party cookies – such as those provided by Google (e.g., through Google Analytics) – which help the company personalize the browsing experience. More information on these cookies is available at: https://www.google.com/intl/en/policies/technologies/ads/, and Facebook’s cookie policy: https://www.facebook.com/policies/cookies/.
20. Users who wish to opt out of such tools or similar services may do so through the following links: Google privacy; Facebook privacy; http://www.aboutads.info/choices; https://www.youronlinechoices.com/uk/your-ad-choices;
or specifically for Google: Google Analytics Opt-out; Google Privacy Checkup.
21. Users may also block the use of cookies by adjusting their browser settings. Please consult the browser’s help file for instructions. Note, however, that disabling cookies may prevent the use of certain features or services on the Website.
E. Disclosure of Information to Third Parties
22. The Company shall take reasonable and customary measures to prevent the transfer of personally identifiable information – such as name or address – to third parties, except in the following cases:
1. With the User’s request or explicit consent;
2. To suppliers or service providers in order to complete a purchase made by the user through the websites or interfaces;
3. Where necessary for operating the services, such as cloud service providers, e-receipt services, or similar;
4. To providers of coupons or benefits offered to users through the websites or the Digital interfaces;
5. Within the framework of collaborations with business partners affiliated with the company;
6. If the user or anyone acting on their behalf has violated the Terms of Use or this Privacy Policy, or attempted to engage in any unlawful activity through the websites or the Digital interfaces;
7. Where information transfer is required to fulfil a request or provide a service or payment on behalf of the user. In such cases, the company may use external payment-processing services, and payment data entered through such platforms will be used solely for completing the transaction;
8. Pursuant to a judicial order requiring the disclosure of information;
9. In connection with any dispute, claim, or legal proceeding between the user (or their representatives) and the company (or its representatives);
10. Where the company deems disclosure necessary to prevent serious harm to property, safety, or any person, or to prevent other serious damage at the company’s sole discretion;
11. If the Company transfers or assigns its business operations, rights, or obligations toward the user to a third party, provided that such third party assumes the obligations set out in this Privacy Policy.
23. Notwithstanding the above, the company may share information with other entities belonging to the “Maabarot Products Ltd.” Group – the company’s parent group.
24. Nothing in the above shall prevent the Company from transferring non-personal, aggregated, or statistical information that cannot identify the user directly or indirectly.
F. Information Security
25. The Company makes every reasonable effort to protect the confidentiality of data provided by website and interface users and its customers, employing accepted security measures and advanced technologies. The User acknowledges that the Company invests substantial resources and takes strict measures to prevent unauthorized access and safeguard privacy; however, absolute protection cannot be guaranteed.
26. The Company uses encryption and protection measures customary in Israel’s e-commerce sector for online data transfer, in accordance with applicable law. It also employs reasonable measures to protect its websites, interfaces, hardware, and software, and regularly updates its systems to defend against intrusion, breaches, or unauthorized access.
27. The Company continually monitors technological developments in software and hardware to provide the best possible protection against intrusion or hacking, including unauthorized access to its databases. However, the company clarifies that in cases beyond its control and/or resulting from Force Majeure, it does not guarantee that the websites and the Digital interfaces will operate without disruption, or that the data collected or provided as described above will be completely immune from unauthorized access or intrusion. The User acknowledges that the company shall not be liable for any direct or indirect damage or loss of any kind arising from such events, including any infringement of privacy.
28. When online payment functionality is available, payment processing and credit-card transactions are carried out securely and encrypted via an external payment gateway using up-to-date encryption technologies compliant with international standards.
29. The Company notes that the servers hosting the websites and the Digital interfaces may be located outside Israel. In any case, data will be collected, processed, and used in accordance with Israeli data-protection laws and solely as described in this Privacy Policy.
G. Exercising User Rights and Contact Regarding Privacy
30. In accordance with the Israeli Privacy Protection Law, 1981, you – or anyone authorized on your behalf – are entitled to review personal information concerning you that is stored in the company’s databases and to request that the company correct such information if it is found to be inaccurate, incomplete, or outdated.
31. The company will make the information available for review in Hebrew, Arabic, or English, as per your request. The company is not obligated to disclose information that is protected by privilege or confidentiality under law, unless the request is made by the person for whose benefit the confidentiality was established.
32. To exercise these rights, a written request must be submitted to the company, which is the data controller of the relevant database in which your personal information is stored. Requests can be made through the “Contact Us” form available on the website, or by using the contact details provided below. The company will then provide a designated form for submitting such a request.
33. For any questions, clarifications, or comments regarding this Privacy Policy – or if you wish to contact the company regarding access to your personal information, its correction, or amendment – please email our customer service team at contactus@biopet.co.il or contact us via the Contact Us page on the website.
34. Any correspondence sent to the company must include your full details, including name, address, and an email address for correspondence, as well as a precise description of your request. The company will make every reasonable effort to respond to any reasonable request within a reasonable timeframe.
35. The company reserves the right to accept or deny your request. If the Company approves your request, it will correct or delete the personal information as required and will update any third party to whom the information was disclosed, within the timeframe prescribed by law. If the Company refuses your request, you will be notified of such refusal in the manner and form provided by law.