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We’re Urban Choice, with a passion for animals and science. We not only understand the needs of the average housepet, but through intensive R&D and some of the best nutritionists and scientists, we have developed a true understanding of the needs of the Urban living pet and are proud to see our products on your shelves.We’re Urban Choice, with a passion for animals and science. We not only understand the needs of the average housepet, but through intensive R&D and some of the best nutritionists and scientists, we have developed a true understanding of the needs of the Urban living pet and are proud to see our products on your shelves.We’re Urban Choice, with a passion for animals and science. We not only understand the needs of the average housepet, but through intensive R&D and some of the best nutritionists and scientists, we have developed a true understanding of the needs of the Urban living pet and are proud to see our products on your shelves.We’re Urban Choice, with a passion for animals and science. We not only understand the needs of the average housepet, but through intensive R&D and some of the best nutritionists and scientists, we have developed a true understanding of the needs of the Urban living pet and are proud to see our products on your shelves.

We’re Urban Choice, with a passion for animals and science. We not only understand the needs of the average housepet, but through intensive R&D and some of the best nutritionists and scientists, we have developed a true understanding of the needs of the Urban living pet and are proud to see our products on your shelves.We’re Urban Choice, with a passion for animals and

science. We not only understand the needs of the average housepet, but through intensive R&D and some of the best nutritionists and scientists, we have developed a true understanding of the needs of the Urban living pet and are proud to see our products on your shelves.We’re Urban Choice, with a passion for animals and science. We not only understand the needs of the average housepet, but through intensive R&D and some of the best nutritionists and scientists, we have developed a true understanding of the needs of the Urban living pet and are proud to see our products on your shelves.We’re Urban Choice, with a passion for animals and science. We not only understand the needs of the average housepet, but through intensive R&D and some of the best nutritionists and scientists, we have developed a true understanding of the needs of the Urban living pet and are proud to see our products on your shelves.

  • urban

    DRY FOOD FOR DOGS

    Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your dog:

    OPTIMUM WEIGHT
    Our formula provides the best balance between protein, fat and carbs, helping your dog maintain the weight that is just right for him or her. Not only that, but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

    CALMING PROPERTIES
    URBAN CHOICE is enriched with a unique variety of ingredients, including chamomile, passion fruit, S3D, probiotic bacteria and more. Improving the ability of your dog’s body to cope with the hectic pace of city life and help maintain an inner feeling of calmness.

    DELICATE PAWS
    In our formula, there is a unique combination of 150 mg/kg of zinc, omega 3 and omega 6 essential fatty acids, turmeric, spirulina and additional medicinal herbs. Together, this combination gives your dog the perfect nutrition for their skin. Reducing skin irritation and helping reduce the wear and tear of their paw pads. As an added bonus, this calculated formula supports the aging processes of the skin and keeps their coat shiny and healthy.

    With URBAN CHOICE you can rest assured that you are giving your dog the perfect combination of everything he or she needs to handle the hustle and bustle of city life. You can rest assured that you are giving your dog exactly what they need and deserve!

  • urban

    DRY FOOD FOR CATS

    Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your dog:

    OPTIMUM WEIGHT
    Our formula provides the best balance between protein, fat and carbs, helping your dog maintain the weight that is just right for him or her. Not only that, but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

    CALMING PROPERTIES
    URBAN CHOICE is enriched with a unique variety of ingredients, including chamomile, passion fruit, S3D, probiotic bacteria and more. Improving the ability of your dog’s body to cope with the hectic pace of city life and help maintain an inner feeling of calmness.

    DELICATE PAWS
    In our formula, there is a unique combination of 150 mg/kg of zinc, omega 3 and omega 6 essential fatty acids, turmeric, spirulina and additional medicinal herbs. Together, this combination gives your dog the perfect nutrition for their skin. Reducing skin irritation and helping reduce the wear and tear of their paw pads. As an added bonus, this calculated formula supports the aging processes of the skin and keeps their coat shiny and healthy.

    With URBAN CHOICE you can rest assured that you are giving your dog the perfect combination of everything he or she needs to handle the hustle and bustle of city life. You can rest assured that you are giving your dog exactly what they need and deserve!

  • urban

    WET FOOD FOR DOGS

    Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your dog:

    OPTIMUM WEIGHT
    Our formula provides the best balance between protein, fat and carbs, helping your dog maintain the weight that is just right for him or her. Not only that, but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

    CALMING PROPERTIES
    URBAN CHOICE is enriched with a unique variety of ingredients, including chamomile, passion fruit, S3D, probiotic bacteria and more. Improving the ability of your dog’s body to cope with the hectic pace of city life and help maintain an inner feeling of calmness.

    DELICATE PAWS
    In our formula, there is a unique combination of 150 mg/kg of zinc, omega 3 and omega 6 essential fatty acids, turmeric, spirulina and additional medicinal herbs. Together, this combination gives your dog the perfect nutrition for their skin. Reducing skin irritation and helping reduce the wear and tear of their paw pads. As an added bonus, this calculated formula supports the aging processes of the skin and keeps their coat shiny and healthy.

    With URBAN CHOICE you can rest assured that you are giving your dog the perfect combination of everything he or she needs to handle the hustle and bustle of city life. You can rest assured that you are giving your dog exactly what they need and deserve!

  • urban

    WET FOOD FOR CATS

    Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your dog:

    OPTIMUM WEIGHT
    Our formula provides the best balance between protein, fat and carbs, helping your dog maintain the weight that is just right for him or her. Not only that, but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

    CALMING PROPERTIES
    URBAN CHOICE is enriched with a unique variety of ingredients, including chamomile, passion fruit, S3D, probiotic bacteria and more. Improving the ability of your dog’s body to cope with the hectic pace of city life and help maintain an inner feeling of calmness.

    DELICATE PAWS
    In our formula, there is a unique combination of 150 mg/kg of zinc, omega 3 and omega 6 essential fatty acids, turmeric, spirulina and additional medicinal herbs. Together, this combination gives your dog the perfect nutrition for their skin. Reducing skin irritation and helping reduce the wear and tear of their paw pads. As an added bonus, this calculated formula supports the aging processes of the skin and keeps their coat shiny and healthy.

    With URBAN CHOICE you can rest assured that you are giving your dog the perfect combination of everything he or she needs to handle the hustle and bustle of city life. You can rest assured that you are giving your dog exactly what they need and deserve!

  • urban

    TETRAS FOR DOGS

    Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your dog:

    OPTIMUM WEIGHT
    Our formula provides the best balance between protein, fat and carbs, helping your dog maintain the weight that is just right for him or her. Not only that, but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

    CALMING PROPERTIES
    URBAN CHOICE is enriched with a unique variety of ingredients, including chamomile, passion fruit, S3D, probiotic bacteria and more. Improving the ability of your dog’s body to cope with the hectic pace of city life and help maintain an inner feeling of calmness.

    DELICATE PAWS
    In our formula, there is a unique combination of 150 mg/kg of zinc, omega 3 and omega 6 essential fatty acids, turmeric, spirulina and additional medicinal herbs. Together, this combination gives your dog the perfect nutrition for their skin. Reducing skin irritation and helping reduce the wear and tear of their paw pads. As an added bonus, this calculated formula supports the aging processes of the skin and keeps their coat shiny and healthy.

    With URBAN CHOICE you can rest assured that you are giving your dog the perfect combination of everything he or she needs to handle the hustle and bustle of city life. You can rest assured that you are giving your dog exactly what they need and deserve!

  • urban

    TETRAS FOR DOGS

    Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your dog:

    OPTIMUM WEIGHT
    Our formula provides the best balance between protein, fat and carbs, helping your dog maintain the weight that is just right for him or her. Not only that, but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

    CALMING PROPERTIES
    URBAN CHOICE is enriched with a unique variety of ingredients, including chamomile, passion fruit, S3D, probiotic bacteria and more. Improving the ability of your dog’s body to cope with the hectic pace of city life and help maintain an inner feeling of calmness.

    DELICATE PAWS
    In our formula, there is a unique combination of 150 mg/kg of zinc, omega 3 and omega 6 essential fatty acids, turmeric, spirulina and additional medicinal herbs. Together, this combination gives your dog the perfect nutrition for their skin. Reducing skin irritation and helping reduce the wear and tear of their paw pads. As an added bonus, this calculated formula supports the aging processes of the skin and keeps their coat shiny and healthy.

    With URBAN CHOICE you can rest assured that you are giving your dog the perfect combination of everything he or she needs to handle the hustle and bustle of city life. You can rest assured that you are giving your dog exactly what they need and deserve!